2010

SEO RIP? Peter Himler recaps the opinion that traditional Search Engine Optimization is dying – as proclaimed by Gary Vaynerchuk during his speaking session at last week’s Internet Week in NYC. The post also provides opposing points of view from Jeff Jarvis and Lee Odden. You Have To Have Thin SkinIt’s common to hear that [...]

Persuasive Picks for the week of 04/19/10

PR Newswire Launches App for iPhone, iPod TouchPR Newswire announces the launch of their new iPhone app that allows easy access to their enormous database of press releases and multimedia content. The app also allows users to share the content back out via email, Facebook, LinkedIn an Twitter. Twitter kicks off Promoted TweetsDianna Dilworth from [...]

Persuasive Picks for the week of 03/15/10

Facebook overtakes Google, Twitterers prefer social to newsThe SiliconRepublic’s John Kennedy shares a variety of stats and projections from a recent study issued by Hitwise. The study confirms that traffic to Facebook has outpaced Google. In addition, Twitter is continuing to emerge as a key source for news and media sites. Twitter’s @anywhere could prove [...]

Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies. Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a [...]

Can You Afford Not to Demand Excellence?

I recently had a conversation with an industry colleague who works on the client side. During that conversation, which took place at a marketing conference, he shared with me his experience at a certain other interactive conference last year: “One awesome week-long party paid for by my company. No real business takes place in terms [...]

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