Persuasive Picks for the week of 10/05/09

What Do Clients Want Now? Six Top Companies from Tech to Travel Reveal the Biggest Opportunities for PR Firm Work in 2010Brian Pittman from The Bulldog Reporter contributed this guest post to The Firm Voice, sharing perspectives from 6 top company execs including what they are now looking from their agencies in the upcoming [...]

Should Google’s Knol be part of your marketing toolkit?

After a half year of testing, Google publicly launched its Knol service this week and the inter-webs are buzzing about how it will stack up against its similar encyclopedia-like competitors. As you’ll see from the comparison below, Knol is much less restrictive than Wikipedia when it comes to creating content.
Knol vs. Wikipedia
Right out of the [...]