Persuasive Picks for week of 10/29/12

Did you know that, according to a recent study by Nielsen, around four out of every five smartphone owners now use their device whilst watching television? Shea Bennett posts an interesting infographic that takes a closer look at social television and the rise of the second screen on AllTwitterTV Goes Social – The Rise Of The Second Screen [INFOGRAPHIC]

Michael Cohn reminds Business2Community readers that relationships are at the heart of social media success for your business. He writes in Relationship Building Through Social Media that your online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business; and offers several other principles to follow.

Are you using LinkedIn to generate leads or referrals? Brad Friedman at SocialMediaToday is guessing that there are features you may not be aware of in LinkedIn Company Pages: 5 Things You’re Probably Not Doing and thinks it’s time that you take advantage of the feature-rich LinkedIn Company Page.

Online video can engage an audience, help viewers retain information, and assist customers in remembering a brand. But how can you go one step further… and make your videos social? MarketingProfs‘ Jeff Fissel explains in Six Ways to Make Your Video Strategy More Social that video actively engages the users by soliciting comments, questions, and feedback; it creates conversations that take your videos to the next level.

Persuasive Picks for week of 5/21/12

When consumers go online, they expect to receive the same personalized attention they get face-to-face, with engaging experiences throughout their decision-making process. To create those engaging online experiences, MarketingProfs guest blogger Jim Dicso gives readers Five Reasons to Create Online Videos for Your Customers.

Did you know that social media users who receive excellent service from their favorite brands go on to spend, on average, 21 percent more than non-social customers? Shea Bennett at AllTwitter posts more interesting findings from a recent study in Why First Class Customer Service Is The Key To Social Media Success [INFOGRAPHIC].

Looking for Sure-fire ways to improve your brand’s social presence? Social Media Strategist Stephanie Sholnik offers solutions to maximize your productivity to ensure your social media efforts are paying off and benefiting the business on iMediaConnection.

Social Media Overload? Focus on Your Audience, Not the Tools writes Steve Goldstein of The PR News Blog in his latest post that takes a look at how PR professionals can manage it all and show proof that the time invested in each platform is paying off on the bottom line.

Persuasive Picks for week of 5/14/12

Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate “Pay-it-Forward” for Marketing and provides steps to get you started.

In today’s business world, it is impossible to compete without a strong web presence to support you. Author Steve Nicholls offers 10 Essential Social Media Tips for Senior Executives in order to effectively implement social media into their businesses via IndustryWeek.

Measuring the return on investment of your social media strategy is something that still frustrates a lot of brands and marketers. Shea Bennett posts Is Social Media ROI A Reality (Or A Myth)? [INFOGRAPHIC] that takes a closer look at how we are slowly but surely getting to the ROI of social media. via AllTwitter.

Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven’t incorporated that reality into their daily workflow. Marketing consultant Ernan Roman writes that Failure to Engage with Social Media Will Reduce Revenue and Increase Risk on The Huffington Post.

Persuasive Picks for week of 3/5/12

Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot?  Kosner’s piece provides  12 Lessons from KONY 2012 from Social Media Power Users including be positive, get their attention and make it personal.

Arianna Huffington of The Huffington Post looks at the impact of  Social Media in the media. Has the viral nature of news accomplished anything? Read more in her piece Virality Uber Alles: What the Fetishization of Social Media Is Costing Us All

This week also brings us a creative picture painting of  The Beauty of Social Media, an infographic posted by Shea Bennett that takes a closer look at how the beauty industry has embraced Social Media, and the innovative ways the top brands are using Social Media channels in this post by AllTwitter.

For most, Social Media brings to mind Facebook or Twitter. Krista Neher points out that there are more opportunities beyond the obvious to grow brand presence in her recent post 6 Effective but Ignored Social Media Marketing Sites on ClickZ.

Persuasive Picks for the week of 08/08/11

LinkedInGetting the Most Out of LinkedIn for B2B (and Beyond!)
MarketingProfs Managing Editor Matthew Grant recaps some great LinkedIn tips for B2B organizations that were part of a “MarketingProfs How2″ segment that was originally part of a This Week in Digital Media episode featured on the PJA Radio website. A link to the audio segment is also availble in the post.

How We Approached Social Media As A Brand New Business
Ex chartered accountant turned small business entreprenuer, Tahzeen Basunia shares his story of getting started with social media while starting a brand new business selling natural, vegetarian sweet boxes at the same time.

13 Hot Facebook Marketing Tips From the Top Pros
The crew over at SocialMediaExaminer.com continue to pump out incredibly useful content like this tip packed post from on Facebook Marketing.

How Your Business Should Be Preparing for Google+
David Polykoff provides some food for thought as to why business need to start preparing for the launch of Google+ Business pages and the SEO potential they’ll bring to your brand.

Twitter, Facebook And LinkedIn: Social Media And American Identity [INFOGRAPHIC]
Shea Bennett from Mediabistro‘s AllTwitter blog shares this stats packed infographic from Hasai that goes into great detail about how Americans use social networking sites. Is it just me or do these stats not paint a very positive picture of the average American?

Photo courtesy of Nan Palmero