Persuasive Picks for the week of 10/04/10

New Facebook Groups Designed to Change the Way You Use Facebook
Facebook announced a completely new version of its Groups functionality this week that has come with both praise and criticism. Find out more via this Mashable post that includes a video showing the basics of whats new.

Marketers Losing Amid Social Media Clutter
This post from Mathew Ingram highlights the findings of a recent Forrester study that revealed marketers will have bigger challenges breaking through to the Gen Y demographic. The solution? Create more interesting content. Read on for more.

Nine Elements of Highly Engaging Social Media Campaigns
This 1to1media.com post features some great social campaign tips from the book “The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change” by Jennifer Aaker and Andy Smith.

How Gap turned its logo disaster into a social media opportunity
Smart Company Australia‘s Patrick Stafford chronicles how retail clothing giant Gap managed to use social media to turn a poorly received logo change into a positive and successful social case study.

Nissan applies new social media tactics for Juke launch
RBR.com highlights Nissan‘s unique approach to promoting its new sport cross-over with a mix of social media and blogger buzz includng an engagement with the guys from IWearYourShirt.com.

 

Persuasive Picks for the week of 08/09/10

10 signs you’re the social media nerd of your company
Andrew Worob contributes these 10 entertaining signs of “Social Media Nerdism” via his guest post on Ragan.com

The Social Media Imperative
This Adweek.com post from MediaCom North America CEO, Doug Checkeris focuses on the pre- and post-recession buying habits of consumers and how marketers will need to engage in the online social space as a result of the shift.

38 Essential Social Media Resources You May Have Missed
Whats that..? You spend less time in front of the laptop during the summer..? Absurd! Well, if that’s the case, then Zachary Sniderman will catch you up with these 38 resources (some useful, most entertaining) – broken down into Social Media, Tech & Mobile and Business categories.

Top social media campaigns & what you can learn from them
This Smart Company post from Patrick Stafford gives a brief look at 10 recent, innovative, and successful social media marketing campaigns executed by well-known brands.

Twitter Takes Over The Tweet Button From TweetMeme
TweetMeme‘s popular Tweet Button appears on tens of thousands of sites (including ours) and has recently been trumped by a new one created by Twitter itself. The take-over was hostile and, in fact, Twitter actually licensed some of TweetMeme’s technology. TechCrunch’s Erick Schonfeld explains the details in this post.

Photo Credit: jparise