Vetting Your Brand’s Voice – a Lesson from KitchenAid

This morning I caught wind of a Twitter “oops” made during last night’s Presidential Debate by the well known brand KitchenAid. Someone responsible for the Twitter handle Tweeted, “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president” – in regards to President Barack Obama’s deceased Grandmother. [...]

Being Thankful in Business is a Good Thing – Brands that GET IT

We’d like to wish our US-readers a Happy Thanksgiving and send a HUGE thanks to all of our colleagues, clients, community and partners. We’re thankful for your support, your business and your respect. Over the course of the last two decades I’ve been told more than once that appearing too grateful in business can be [...]