The “R” in Marketing – Marketers (and Politicians) Still Missing the Point of MRM

I’ve been thinking a lot about the “R” in marketing lately – the relationship factor, if you will. That word has always been in CRM but what about MRM? Marketing Relationship Management? I’ve been thinking about how the best marketers today really get this – they aren’t just about pushing content or messaging, but about [...]

A Week of (Soggy) Marketing & Social Media Learning in Boston – Join us online or at IMS at 1 today!

If you’re in or around the Boston area this week, you already know that it’s a big week for new marketing, social media and business professionals. A flurry of events are taking place as IMS 2010 and FutureM are in full swing. If you can’t join live, be sure to watch the numerous sessions on [...]

PR Pitching PR – an Influencer Twilight Zone

In July I gave a presentation at T3PR titled, “Driving your online footprint: PR experts as influencers.” My focus was on how a new breed of PR experts have fast become influencers in their own right through the power of social media and personal brand building: why it matters, how it’s indicative of our changing [...]

Persuasive Picks for the week of 08/23/10

Do You Want To Succeed At Social Media Or Social Media Marketing?Do you know the difference between social media and social media marketing? This post from Forrester‘s Augie Ray separates one from the other by providing real-world examples of each. How To Integrate Social Media, Marketing and Business IntelligenceThis CIO.com post focuses on the various [...]

BDI’s Social Convergence & The Enterprise – Advice, Insights & Lessons Learned from Jet Blue, Unilever, Century 21 and more. What’s Your Best Social Advice?

On Wednesday we attended and moderated two round tables at the Business Development Institute (BDI)’s Social Convergence & The Enterprise event in New York City. I was happy to attend an event with the not-so-usual suspects – fresh networking and opportunities to expand our community are always exciting. The speakers at the 1/2 day conference [...]

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