Persuasive Picks for the week of 11/29/10

LinkedIn Launches Share ButtonLinkedIn might be a little late to the party with the release of its sharing button for blogs and websites, but it will certainly earn its spot among the many ways you can allow your community to share content. Get the lowdown on the button’s release via this post on Mashable. How [...]

The “R” in Marketing – Marketers (and Politicians) Still Missing the Point of MRM

I’ve been thinking a lot about the “R” in marketing lately – the relationship factor, if you will. That word has always been in CRM but what about MRM? Marketing Relationship Management? I’ve been thinking about how the best marketers today really get this – they aren’t just about pushing content or messaging, but about [...]

A Week of (Soggy) Marketing & Social Media Learning in Boston – Join us online or at IMS at 1 today!

If you’re in or around the Boston area this week, you already know that it’s a big week for new marketing, social media and business professionals. A flurry of events are taking place as IMS 2010 and FutureM are in full swing. If you can’t join live, be sure to watch the numerous sessions on [...]

PR Pitching PR – an Influencer Twilight Zone

In July I gave a presentation at T3PR titled, “Driving your online footprint: PR experts as influencers.” My focus was on how a new breed of PR experts have fast become influencers in their own right through the power of social media and personal brand building: why it matters, how it’s indicative of our changing [...]

Persuasive Picks for the week of 08/23/10

Do You Want To Succeed At Social Media Or Social Media Marketing?Do you know the difference between social media and social media marketing? This post from Forrester‘s Augie Ray separates one from the other by providing real-world examples of each. How To Integrate Social Media, Marketing and Business IntelligenceThis CIO.com post focuses on the various [...]

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