How Much Time Does Social Media Marketing Take?
Aliza Sherman shares an updated take of Beth Kanter‘s original 2008 info-graphic on how much time per week social media activities take to implement. The difference between the two is interesting and shows how access to better tools can make us more efficient at getting the job done.

Does B2B Social Media Drive Holiday Sales?
Jeffrey L. Cohen, Managing Editor for SocialMediaB2B.com shares a few tips on how B2B organizations can successfully mix a little holiday cheer into their social media relationship-building efforts.

10 Steps To Kickoff A Social Media Campaign
KeySplash Creative CEO Susan Gunelius shares 10 informative tips to help get your social campaigns started off on the right foot in this guest post on BussinessInsider.com.

Me v Gary Vee: Is Social Media Over-rated?
Techcrunch‘s Paul Carr and Gary Vaynerchuk discuss the merits of social media in this Webby Debates video moderated by CNNMoney’s Laurie Segall.

Small Business Leaders Prefer ‘Passive’ Social Media, For Now

Why All Media Soon Must Be Social
Kirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests that “social media” is not to far away from being plain “media,” and he provides a few excellent stories to strengthen the idea.

Social Media Development — Three Case Studies, Part 1 of 4
Conrad Hall kicks off a four part blog post series that chronicles three bloggers who have been very successful using social media to build their businesses while having their blogs at the center of their strategies.

Reporters and editors increasingly use social media to source, research stories
Freelance writer Helen Leggatt shares some impressive statistics from a recent Cision/George Washington University survey that shows how journalists are migrating to social media at an incredible rate.

Can Domino’s Turn Around Their Cardboard Reputation?
Rohit Bhargava highlights Domino’s recent campaign that spans both traditional and social media spaces, where they have invited (and publically shared) customer criticism – both good and bad.

A Wiki of Social Media Marketing Examples
Marketers looking for a plethora of social marketing examples should look no farther than Peter Kim’s Social Media Marketing Wiki. The site is constantly being updated by the community and is definitely worthy of a re-mention here in the picks!

How to Build a Social Media Campaign
Hilary JM Topper reminds us that “a successful social media program must be mindful of consumers’ interests” with this great guest post on BusinessWeek.com that includes sounds advice and an overview of Coca-Cola’s recent marketing efforts.

4 online brand gimmicks that failed
Bryan Maleszyk contributes to iMediaConnection with this post containing multiple examples of social campaigns that show how failure can often teach more than success.

Ford’s Got a Reason to Fiesta
Scott Monty recaps the success of Ford’s “Fiesta Movement” campaign that culminated with a grand tweet-up with Guinness Record potential. He also offers a glimpse of what’s next for Ford with the beginning of “Fiesta Movement Chapter 2.”

Rubbermaid Social Media Effort Thinks Inside the Container
Douglas Quenqua provides an interesting overview of Rubbermaid’s recent social marketing campaign that was the company’s first experience with “paid” social media.

The tacky techie conundrum
Seth Godin offers food for thought for marketers launching new technologies, hoping to gain the acceptance from the “top-right” demographic.

Integrating Social Into Traditional: 10 Tips For A Remarkable Blogger Event
Christine Whittemore provides some practical advice of what to do and not do when planning a launching for your own blogger-centric event.

It’s people not tools that matter
While its easy to be drawn towards all the fancy free tools for social media and PR measurement that keep popping up each month, KD Paine reminds us that only real human beings can help provide proper measurement in areas like reputation, relationships, brand health and brand strength.