Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.
What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.
Create social media guidelines to engage your customer
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