PerkettPR’s Heather Mosley on MyRaganTV.com

PerkettPR’s own Executive Vice President, Heather Mosley, makes her second appearance on MyRaganTV.com speaking about the adoption of Twitter for business use. Heather originally contributed her views to MyRaganTV on how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success, after a speaking engagement at [...]

Mzinga Acquires Prospero – Come join the conversation!

PerkettPR client Mzinga announced today that it is acquiring Prospero, a fellow Massachusetts-based social media platform builder. Both companies excel in the creating white-label social media platforms that allow companies to create feature-rich online communities. This merger clearly places Mzinga in the spotlight as the leader in business oriented social networking. The true question lies [...]

Jeff Pulver’s Social Media Breakfast Tour

Boston is a great place to be if your job revolves around social media. Each month you can count on multiple events taking place, and all of them are supported by a tight-knit bunch of social media and PR professionals. One such event is the Social Media Breakfast, which was the brainchild of Boston’s own [...]

Sermo Named Media Brand of the Year

Congratulations to our client, Sermo, who was named Media Brand of the Year by Medical Marketing & Media. We are particularly excited about this accomplishment because Sermo took a chance in 2006 with PerkettPR – one of the only firms they interviewed that did not have a dedicated healthcare division – and it continues to [...]

UPDATE: Facebook Beacon – Maybe Not SO Transparent

12/7/2007: UPDATE – this week Facebook issued an apology and users can now opt out. The advent of social media has had everyone throwing words around such as transparency, interaction and sharing. But the hoopla this week over Facebook’s Beacon suggests that the world is not as transparent and willing to share personal information as [...]

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