Jeff Pulver’s Social Media Breakfast Tour

Boston is a great place to be if your job revolves around social media. Each month you can count on multiple events taking place, and all of them are supported by a tight-knit bunch of social media and PR professionals. One such event is the Social Media Breakfast, which was the brainchild of Boston’s own [...]

Sermo Named Media Brand of the Year

Congratulations to our client, Sermo, who was named Media Brand of the Year by Medical Marketing & Media. We are particularly excited about this accomplishment because Sermo took a chance in 2006 with PerkettPR – one of the only firms they interviewed that did not have a dedicated healthcare division – and it continues to [...]

UPDATE: Facebook Beacon – Maybe Not SO Transparent

12/7/2007: UPDATE – this week Facebook issued an apology and users can now opt out. The advent of social media has had everyone throwing words around such as transparency, interaction and sharing. But the hoopla this week over Facebook’s Beacon suggests that the world is not as transparent and willing to share personal information as [...]

PerkettPR Interview Series: Bambi Francisco, Vator.tv

As proponents of better communication and connection between the PR industry and influencers, PerkettPR will be featuring an ongoing series of interviews with reporters, bloggers, analysts, vendors and social media experts. We begin with Bambi Francisco, CEO/co-founder of Vator.tv and former syndicated columnist and correspondent covering Internet and emerging technology trends and investments across the [...]

PRWeek Echoes our Earlier Sentiments on Niche Social Networks

PRWeek just posted a story about our client Sermo’s deal with Pfizer, and how it might impact the model for the social network business. Author Marc Longpre also has some interesting thoughts around the revenue models – echoing our blog post earlier this week about niche social networking sites and their strong potential for bringing [...]

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