Persuasive Picks for week of 7/2/12

As the business of social media continues to grow, social media tools – and the marketers who use them – are expanding their reach into nearly every social media network they can find. Brian Proffitt at ReadWriteWeb provides some insight as to Why You Can’t Escape Social Media Marketing Any More.

Over the last few months Facebook has come out with a raft of changes, feature enhancements and new releases. While it can be tough to keep up with all these changes, Samuel Junghenn of SocialMediaToday has highlighted some of the most important changes and how they could affect your business in Facebook’s Latest Changes – A Recap.

With the rapid proliferation of social media and social media channels, there’s been an equally as rapid growth in the creation of memes. While memes tend to be light-hearted, when done well, they can pack a serious marketing punch. Mike Lewis of BostInno provides some tips in How to Use Memes to Create Social Media Engagement.

Each advancement in social media brings new methods for measuring digital campaign performance. But which tools are the right ones, and should we be measuring the same metrics we were 2-3 years ago? How should marketers be leveraging data-driven insights to assess, plan, and allocate budget across channels, publishers, and ads? Rachelle Considine provides some New tips for measuring digital ROI on iMediaConnection.

Persuasive Picks for week of 5/14/12

Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate “Pay-it-Forward” for Marketing and provides steps to get you started.

In today’s business world, it is impossible to compete without a strong web presence to support you. Author Steve Nicholls offers 10 Essential Social Media Tips for Senior Executives in order to effectively implement social media into their businesses via IndustryWeek.

Measuring the return on investment of your social media strategy is something that still frustrates a lot of brands and marketers. Shea Bennett posts Is Social Media ROI A Reality (Or A Myth)? [INFOGRAPHIC] that takes a closer look at how we are slowly but surely getting to the ROI of social media. via AllTwitter.

Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven’t incorporated that reality into their daily workflow. Marketing consultant Ernan Roman writes that Failure to Engage with Social Media Will Reduce Revenue and Increase Risk on The Huffington Post.

Persuasive Picks for the week of 04/19/10

prwire_iphone PR Newswire Launches App for iPhone, iPod Touch
PR Newswire announces the launch of their new iPhone app that allows easy access to their enormous database of press releases and multimedia content. The app also allows users to share the content back out via email, Facebook, LinkedIn an Twitter.

Twitter kicks off Promoted Tweets
Dianna Dilworth from DMNews explains Twitter’s recent rollout of their Promoted Tweets service and includes some examples of how brands have started using it.

Creating a Social Media Analytics Action Plan – Part 1: Defining KPIs
A 2009 Bazaarvoice survey that revealed (on average) how businesses have no idea what their social media ROI is. Taylor Pratt from Raven Internet Marketing Tools expands on the results and provides tips on defining KPI (Key Performance Indicators) in this first post of his new Analytics series

How to be a PR rock star in a social media world: The changing face of public relations
Rich Brooks from Flyte New Media recently asked his LinkedIn community the following question: “The role of PR is changing, and I’m curious to know what do you need to do to be appreciated at your job? What are the expectations, what new roles do you have, and how do you look like a hero to your boss at the end of the day and year?” He shares some of the interesting responses via this post.

Social Media Turns Tiny Mistakes Into Big Headaches for Delta Airlines
BNET’s travel industry blogger, Brett Snyder shares the account of Delta Airlines most recent online media blunder that clearly shows the importance of paying attention to every detail when it comes to your brand’s online presence. Someone is always watching.

Computerworld takes a look at the value of social media; featuring two PerkettPR clients & their ROI

rdWhether you call it social media, new media, social marketing or another moniker, the big question remains the same – how do you measure its value? We’ve been able to measure value from day one of jumping into the social marketing world here at PerkettPR, and now we’re thrilled to be helping clients to do the same. Reality Digital and Litle & Co are both featured in a series of articles on Computerworld today regarding the value and ROI they’ve seen with their social media efforts.

In “One Company’s ROI Tally for Social Media,” Reality Digital’s CEO Cynthia Francis says calculating return on investment starts with understanding what you want to accomplish. She includes a breakdown of investment vs return, including:

  • Total investment for social media programs (including technology costs and PR agency hours): roughly $3,000 per month
  • Total sales leads generated in April, May and June: 72
  • Average sales leads per month: 24
  • Average cost per sales lead: $125
  • Lead conversion to sales opportunities: 11.1%
  • Lead conversion to closed deals: 1.4%

Litle&coIn “What’s your Twitter ROI? How to measure social media payoff,” our client John Stevens, director of corporate content and communications at Litle & Co., says the company has seen “six-figure revenue come in because of the connections made through social media.” He discusses the need for firm ROI figures and future decisions around using public sites such as Twitter or building proprietary systems.

What’s your return been on social media investments to-date? Do you expect the ROI to increase, decrease or remain the same in the next 6-12 months? How are you using social media in your business? CMOs and marketers, what kind of help you do plan to enlist for PR, social marketing and advertising in the next year? Please take our survey – it’s only two questions and we’d love to hear from you. Thanks!