Tell your story – Storify

storifyWorking in an industry that’s constantly evolving, it’s imperative in PR to stay on top of the latest technologies, tools, and services. Whether it’s a social network (we love LinkedIn for networking and thought leadership opportunities) or a social media management tool (Hootsuite is on the top of our list)—we’re always on the look out for new and innovative ways to improve efficiency and enhance our client service. Being open-minded to new ideas, testing out new processes, tools, and services helps PerkettPR remain in the forefront. Did you know in 2008, we were one of the first PR firms to join and find value in Twitter? So, it’s no surprise that when I came upon social media curation service, Storify, I was eager to explore this social network that allows users to tell virtual stories using videos, pictures, tweets and more.

In PR, storytelling is pivotal. Every brand has a story. And it is how a brand creates a story for its target audience—one that features compelling content and meticulous thought – that makes it relatable and engaging; however the way we tell the story has evolved from traditional mediums like newspapers to the concise art of 140 characters. Storify extends our “storifying” abilities even more. Being in PR, this network is especially enticing as it gives us the control to creatively tell our clients’ stories – on our terms. Whether it’s showcasing client coverage, sharing videos, or promoting an upcoming event there are many valuable uses for this tool. Storify makes stories more interesting and authentic—bringing together many voices into one story—allowing a brand to build more trust and credibility with its audience. This network proves to be both interactive and social—giving stories depth and resonance—qualities needed in today’s social media savvy age.

In fact, Storify recently launched Storify Business, a premium service that allows companies to spread story content more effectively while building their brand presence. Some of the new specialized features include the ability to make stories private, more accurate analysis of results, real-time updates, CSS styling with custom story display, and enhanced technical support. We’re looking forward to seeing how marketers and companies alike embrace this new service.

Do you use Storify? Is it useful? What are some of your favorite stories? What additional features would you like to see to further boost your story? Please share your thoughts in the comments below.

Persuasive Picks for week of 7/16/12

Most forms of marketing and advertising focus on attracting and engaging customers through a sales cycle to create awareness and interest, guiding the customer to consider and purchase. Lee Odden writes on ClickZ that while a lot of social media-savvy companies are leveraging social channels to engage with communities and for customer service, expectations are high to influence a social return on investment (ROI). Learn more in Optimizing Social Media Across the Customer Lifecycle

David Murdico at iMediaConnection thinks that a lot of efforts and resources are being wasted by too many businesses, brands and organizations that lack a clear understanding of social media marketing. He cites 5 Social Media Marketing Myths You Should Understand to provide a powerful way of building awareness, communicating with consumers and ultimately selling more stuff!

If your brand has a social media presence, consumers need to hear from you. 60% of Consumers Expect Brands to Respond on Social Media regarding service at least most of the time, according to a new report. Daniel Mickens reviews the findings of a recent online survey that looks at social media’s impact on people’s brand perceptions and purchasing decisions – via Mashable.

Do you tweet at the supermarket? “Like” your favorite brands? Scan QR codes? If so, you’re part of a growing group of social media savvy consumers who use technology to inform their purchasing habits. Lauren Dugan posts How Do Consumers Use Social Media To Shop? [INFOGRAPHIC] on AllTwitter – visualizing the results of a recent study that looks at consumers’ social media behaviors when they shop.

Persuasive Picks for week of 4/16/12

When Deborah Sweeney, CEO of MyCorporation, started to run her own business, she never would have guessed that a day would come when she’d be expected to update the internet on her life in 140 characters or less. To help CEO’s aspiring to join the Twitter-sphere, Deborah posts her advice on Becoming a “Corporate Executive Tweeter” on SocialMediaToday.

A strong referral network is imperative for small businesses. Thanks to social networking, businesses can now connect directly with customers, enabling them to market in new more cost-effective ways. MarketingProfs guest blogger Pamela Springer provides some tips to Build a Strong Referral Network to Boost Your Business and parlay those social networks into business opportunities.

Pinterest isn’t only for women – despite its heavy concentration on all things girlie, it’s for guys, too! Pinterest has a growing audience of men who like the site – for many of the same reasons women do explains Jennifer Waters in her latest MarketWatch article Why men like social-media site Pinterest.

Doug Schumacher takes a look at some numbers around Facebook content and what kind is the most shared, and finds that video and photo posts are far more likely to be shared than status updates or links. Find out more of What consumers share on Facebook – and why in his iMediaConnection post.

Persuasive Picks for week of 11/28/11

IT Web journalist Kathryn McConnachie reports on Google’s video sharing platform unveiling a new homepage, channel design and user interface in YouTube Gets a Makeover

Huffington Post blogger Philip Keightley provides ringside commentary in Let’s Get Ready to Rumble: Facebook versus Google+ in the Battle for Social Media Hearts and Minds

 

Who Are the Top 10 Influencers in Social Media? Forbes contributor Haydn Shaughnessy shows how some influencers have the reach and pull as media outlets.

Ed Lundquist gives 10 Social Networking Tips For CIOs on InformationWeek as he explains why adding a robust enterprise social network to your priority agenda is a must, and how to get going.

Armondo Roggio provides insight on how the continued growth of social networking and blog sites have an effect on brand marketing, consumer shopping behavior and innovation  - 3 Ways Social Media Affects Brands via Practical eCommerce.

 

 

Thanks From PerkettPR

It’s that time of year again when we take a day off in the U.S. to breathe a little more, slow down (even if for just one day), think about the blessings in our life and thank those around us who make it better every day. I asked the PerkettPR team what they’re grateful for this year, and here are some of the answers:

  • I’m grateful for great friends, family and food this Thanksgiving – not to mention four days of being able to sleep in (forget those Black Friday lines; I’m thankful for online shopping!) – Jennifer
  • I am thankful for my kids – they are the funniest, smartest, craziest kids I know. They teach me more than I teach them and I am amazed by their generosity, patience, understanding, humor, intelligence and politeness every single day. – Lisa
  • I am thankful to have found such a great group of people to work with; I have been renewed with an overall sense of optimism and positivity. Thank you! – Vic
  • A lot can change in a year and this year especially I am thankful for good health, family, and best friends. – Johanna
  • This has been a rough year, but with the hard times, comes the much needed reminder of all the blessings in my life. I’m so grateful that my kids were able to spend some time with my dad before he passed away this fall. I’m grateful for my husband who is endlessly supportive and generous. I’m thankful to have a good job and a fantastic group of colleagues – and one amazing boss — who not only inspire me with their work ethic every day, but understand and respect that we each have personal lives and responsibilities and graciously offer their support when needed. Finally, I’m grateful for this moment — a few minutes in the midst of a busy day to reflect on what’s truly important and give thanks. Wishing everyone a safe and happy Thanksgiving. – Crystal
  • Things I am grateful for this year – My Dad surviving his first (and second) heart attack last week, the doctors who saved him and the wonderful family and friends that have been so supportive with it all.  Also thankful to have a career I love, the great community that I live in and the health and happiness of my family and friends. – Susan
  • I am thankful for good health! – Stephanie
  • I’m thankful for so many things but one thing I actually smiled about the other day (as I was driving home from helping my son’s first-grade class make cookies for charity) is how thankful I am to have a job that I love that also allows me the flexibility to be so involved in my children’s lives and take part in moments like that that are so special to them and me. – Kristen

From a professional standpoint, I can say that I am most grateful for my team at PerkettPR. They are hard working, intelligent, creative, patient, supportive of each other and fun to work with. They are also extremely loyal and committed to our clients. They get results, and they have a camaraderie that makes our culture what it is – leaving egos at the door, digging in and working together towards mutual success every day. Thanks guys, I’m proud to work with each and everyone of you.

I’m also grateful for our clients. Each time we build a positive new relationship, it’s a feeling of pride. The best clients are honest, open communicators and I’m grateful for what I learn from them – and the respect that they give us in listening to and learning from us – as well as the respect they give me and my team. I’m especially grateful for those clients that rehire us time and time again as they move along to other companies throughout their careers. It’s an honor and a privilege to work with them over the years – even decades! It means they respect us, our work and what value we provide, and we build long-lasting, fruitful relationships and friendships. Special thanks to those clients like Donna Parent at Aternity Inc., Parker Trewin at Mindjet and others who have recently returned that I can’t yet mention!

I’m also extremely grateful for the community that supports PerkettPR every day through reading or participating in interviews on our blog, liking our Facebook or Google+ pages, interacting with us there, sharing ideas, spreading the love for our clients, trying their products and apps, following us on Twitter, inviting us to speak at events, etc. We have met many clients, friends, supporters and industry colleagues through these networks, and it has enriched not only our daily work, but our business.

Thank you!

What are you grateful for this Thanksgiving? Please share in the comments!