5 ways social media has changed PR

In celebration of Social Media Day today, we decided to take a retrospective look at some of the ways social media has had an impact on the public relations industry. Not only has it changed the way we communicate with each other, but as it gains acceptance and usage among executives, it will play an [...]

Persuasive Picks for the week of 06/28/10

Why We Check In: The Reasons People Use Location-Based Social NetworksIs it for the colorful badges or the chance of a spontaneous meet-up with like-minded people? Marshall Kirkpatrick explores these and other reasons why people are becoming obsessed with “checking in” on location-based social networks like Foursquare and Gowalla. Social networking sites: 10 mistakes organizations [...]

Facebook and “Future Community”

Like many of you, we’ve been keeping an eye on the Facebook privacy issue. However, unless it’s central to your job (aka tech pundits), most people are way too busy to keep up with the changing features and policies from week to week, or all the particulars of the last brouhaha. Still, if you took [...]

Persuasive Picks for the week of 07/12/09

Verizon Integrates Twitter, Facebook into FiOS TV Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box. Box-Office Weekend: Brüno a One-Day Wonder? Another example of how Twitter has changed the “product launch” game by accelerating the word-of-mouth process with potentially [...]

Persuasive Picks for the week of 08/25/08

The Best Practices In Social Media Marketing Writing Project Mitch Joel from Twist Image has launched a writing project that encourages marketers to share their best tips for Social Media Marketing, and hopes to build contributions to the project into an ongoing organic resource for marketers to reference in the future. Mitch’s own best practice [...]

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