What’s behind our urge to share on social media?

Most of us take Facebook at, well, “face” value – a social network that “connects people with friends and others who work, study and live around them,” as the site itself says. But peel back the façade of friends, likes, photos, apps and more, and you’re left with an extensive data set on human social [...]

“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Seeking PR Influence? Read. Share. Think. And Make Your Own Rules.

This past week I participated in our Founder, Christine Perkett’s (@missusP) ReadyTalk (@RTWebSem) webinar titled “PR Experts as Influencers: How social media has changed the PR landscape forever – and what it means for you.” She discussed the importance of PR professionals using their connections, relationships and influences to help positively influence others or drive [...]