Persuasive Picks for the week of 03/15/10

facebook-et-1Facebook overtakes Google, Twitterers prefer social to news
The SiliconRepublic’s John Kennedy shares a variety of stats and projections from a recent study issued by Hitwise. The study confirms that traffic to Facebook has outpaced Google. In addition, Twitter is continuing to emerge as a key source for news and media sites.

Twitter’s @anywhere could prove risky for users
Computerworld’s Sharon Gaudin provides a rundown of Twitter’s new @anywhere functionality and explains why this offering could prove risky to brands.

How SEO Can Build Brand
This post from SEOConsult begins the exploration of the relationship between Search Engine Optimization and the profitability of your business.

Is Google Wave getting Buzzed?
Google Wave and Google Buzz are two new apps that many web-workers are still struggling to figure out. Both were launched in radically different ways. While users are still trying to figure out how these products fit into their workflow, it seems that Google itself is also still trying to determine what’s next for these new offerings. To be continued…

It’s the Social Media Strategy Struggle
WebWorkDaily’s Aliza Sherman shares a list of helpful social media strategies that she learned from her experience at this year’s SXSW Interactive Conference.

Persuasive Picks for the week of 08/31/09

You Should Stop Sleeping With Your LaptopWhy You Should Stop Sleeping With Your Laptop
B.L. Ochman lends some sound advice to the current generation of web-workers in this entertaining post that serves as a wake up call to unplug and get a life!

Are you a social media addict?
Following along with a similar topic to my first pick, Scott Kleinberg from the ChicagoNow’s Redeye blog shares five fun signs that you might be a social media addict.

A Framework for Branding Through Social Media
Jordan Julien suggests five methods of communicating with your online communities to better map out your social media strategies.

7 Reasons Social Media Is A No-Brainer For Passionate B2C Brands
B2C brands that are still hesitant to make the plunge into social media might benefit from Adam Singer’s seven reasons to jump in sooner rather than later.

Using Classic PR Techniques To Support Brands In Social Networks
Marty Weintraub shares seven existing PR channels that can be leveraged to help feed information into a social media presence on a regular basis.

Persuasive Picks for the week of 07/05/09

I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if you agree. Enjoy!


Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco

Nike takes the heat as they learn a lesson about transparency – the hard way.

Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.

Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.

Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.

How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.

Persuasive Picks for the week of 06/07/09

Facebook

Coming Soon (tonight!): Facebook Usernames Coming soon really means coming this weekend. Prepare for the mad dash as like-named people around the world vie for their own Facebook “vanity URLs.”

10 steps to stop identity hijackers
Theft of brand identity on social networks is nothing new. There have been numerous accounts of it on Facebook and Twitter alone. In this post on Ragan.com, David Berkowitz shares 10 steps you can take that will help reduce the chance it might happen to your company’s brand(s).

Twitter to roll out ‘Verified Accounts’ this summer
Twitter will be rolling out a new identity verification process to help combat the aforementioned brand hijacking. This post from Leslie Katz, senior editor of CNET’s Crave, gives the lowdown.

Content Marketing Strategy with a Side of Social
As a PR agency that’s been entrenched in social media over the last few years – from training, to messaging and strategy, to digital content production and other tactics – we constantly refer back to the “basics” of how it all fits into our clients’ (and our) overall online marketing strategy. This post on TopRank’s Online Marketing blog falls nicely into that level of thinking.

Five Levels Of Social Media Responses
Continuing on the theme of social media basics, Dave Fleet shares “five levels of approach to online listening and responding” to help gauge how effective you are at true and active online engagement.

Persuasive Picks for the week of 05/17/09

Know and Master Your Social Media Data Flow
The deeper you get into trying and using multiple social media tools, the more data begins to flow in different directions – especially with many platforms providing the ability to cross-post to one and other. Louis Gray touches upon this topic and shares how he handles the flow of his social media data.

Are You Spreading Yourself Too Thin?
Jacob Morgan provides some food for thought around the idea of creating multiple accounts for your business on each of the platforms that you are adopting as part of your overall social strategy. The topic definitely deserves consideration to avoid diluting your efforts.

16 Boring but Important Ways to Make Your Business More Social
It’s all too easy to get caught up in the “cool-factor” of the shiny new social web-apps that get released each week. Trying to figure out how to fit all these tools into your company’s social strategy can often distract you from many of the basic things you can do that will often make a bigger (social) impact. Shannon Paul shares 16 “boring” strategies for making your business more social.

Lessons Learned from 3 Years of Blogging
Are you still struggling with the idea of starting a blog and the what content you should create for it that will contribute to its success? Rebecca from the SEOMoz blog shares a plethora of lessons learned from the last three years of her blogging experience.

Are Newspapers & Big Media Dead? Think Again… My Contrarian Take
The continuing speculation over the fate of print media is far from over and there are certainly a lot of interesting takes on the topic. Chris Treadaway shares six interesting reasons why hyperlocal on-line media won’t win out over big print media.