PerkettPR Turns 10

Today PerkettPR is announcing a major milestone for our company – our 10th year of business! What makes this interesting though, isn’t just the years, but the resilience of the virtual model that our company was built on and that we continue to embrace – while companies and their employees are just starting to get comfortable with the idea of virtual working, PerkettPR has been pioneering the concept since 1998. Only recently, have other companies been warming to the idea of letting their business professionals work from home as marked by the recent articles in major publications touting the “new” concept that a central geographic location is becoming less of a necessity for the modern day web worker. But PerkettPR was built from the ground up with an all-senior team that physically spans both coasts and all regions in-between; with almost 30 employees located across nine states, we continue to thrive as a virtually operated company.

Our 10th year is beginning on the heels of our most successful year to date – 2007 was an extreme growth year for PerkettPR with an expanding client roster and a 50% increase in staff and revenue. We have added several new clients worldwide including companies in Web 2.0, healthcare, enterprise software and telecom markets spanning Canada, the U.S. and the U.K. – including businesses such as Aternity, Constant Contact, Mailtrust, Sosius and Mzinga and we have enhanced our Partner Program with marketing and design agencies, Internet technology experts, and international PR firms.

In addition, although we have always been first adopters of technology and concepts that will help us to more successful in working virtually, 2007 has been the year that we have truly embraced social media initiatives for both ourselves and for our clients. Jeremiah Owyang recently stated, “I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. But with the power shifting to the participants, agencies must demonstrate they can participate before they can ever help clients with it.”

PerkettPR truly believes in this concept and agree with Jeremiah that “the agency of the future is a “connected” one.” We have taught ourselves first, and then helped our clients to engage at many level. In the past year and a half, we have made additions such as the agency’s corporate blog, PerkettPRsuasion, a corporate Twitter presence, @PerkettPR and Facebook group – to join and start engaging influencers in more meaningful conversations for the firm and its clients. We have also driven new media and viral campaign elements for clients including blogging, screencasting, viral videos, Twitter accounts, LinkedIn campaigns, interactive video channels and more.

We believe strongly in making sure we feel comfortable in the space so that we can help our clients – we even hired a Social Media Director, Jeff Glasson that works with our clients with how to participate in social networking and he comments on social media topics on our blog and on others.

PerkettPR has also embraced the social media and the tech communities by sponsoring several TechCrunch events in New York and San Francisco, and most recently, the TechCrunch Boston MeetUp where the agency executed the planning, promotion and sponsorship coordination – bringing arguably the hottest Web 2.0 networking event to Boston for the first time ever. PerkettPR also has worked closely with other new media thought leaders, such as Sarah Meyers at Pop17.

Our team is very proud about this milestone and the steps we have taken to not only be a “poster child” for the successful virtual model, but also for our leadership in social media initiatives for ourselves and our clients.

And 2008 is looking even better!

Who Caught Your Eye in 2007? Tell the Crunchies Committee

Anyone that hasn’t had a chance to nominate for the Crunchies Awards should take a look and place votes for your favorite sites, people and emerging tech companies of 2007.

Nominations are only open through tomorrow, December 12, so log on and list your favorites now. The Crunchies Committee will then choose five finalists from the submissions and voting will start on December 13 and last for approximately one month.

If you are looking for some inspiration on who to vote for, check out some of PerkettPR’s clients nominated for selection this year:

Conduit ; “best international start-up” – community toolbars

Moola.com ; “best time sink site,” “best consumer start up” and “best international start up” – the world’s first Massively Multiplayer Rewards Game (MMRG)

Ezmo ; “best consumer start up” and “best international start-up” – social music sharing

Sosius ; “best business model” – free online collaborative workspaces

Here’s some additional background on the awards from the Crunchies blog:

“Together GigaOm, Read/WriteWeb, VentureBeat and TechCrunch are pleased to announce that nominations for the inaugural 2007 Crunchies Awards are now open.

We created twenty award categories to recognize the year’s most innovative technical, creative and business accomplishments of key companies, products and people. We hope you’ll agree that the award categories are good reasons for celebration and fit for a proper ceremony.

We invite you to submit your favorite companies and products for consideration. Read the official rules. Nominations will be open through midnight pst Wednesday, December 12. Finalist voting will open Thursday, December 13 and run for approximately one month before the awards ceremony on Friday, January 18 in San Francisco.”

Sosius Unveils Next Gen Collaboration for Work and Life

Client Sosius unveils their online collaboration product for work and life today at the Office 2.0 conference. The product is free and now open for a public beta. YOU can help decide the future for online collaboration by signing up. Rafe Needleman talks more about Sosius on Webware.

Sosius is great not only because it’s free and delivers 1.0GB of storage space but because it lets you keep your information, social networking and collaboration all in one place – collaboration for “Life 2.0″ as Founder Andrew Cameron-Webb calls it. He has a good point – our lives don’t begin and end at the office (although sometimes it feels that way!) so why should our collaboration technology? Sosius lets you create Career and Life “Workspaces” so you can easily invite appropriate contacts to the best workspace and manage all the intersections of your life from one application. From scheduling family activities to managing that big work project, Sosius brings powerful, easy online collaboration and sharing to the everyday user.

What else makes Sosius unique? Experienced veterans. Cameron-Webb is the creator of Collaborative Workspaces, a successful enterprise-grade web collaboration service and Chairman Steve Crummey is the founder of Intranets.com, acquired by WebEx (now Cisco).

Sign up here and let us know what you think!