Did Alka-Seltzer fizzle out at building community?

Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the “Great American Road Trip.” After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more “hip” brand presentation than you might expect from an antacid maker. The flash-based site does a great [...]

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter

Alltop. We're kind of a big deal.

Official PR Sponsor for:

make a referral week

 
Refresh
PerkettPRPerkettPR: 'Link Juice' or 'Link Love'? What helps to ensure better page rank with major search engines? http://bit.ly/dilvMZ
7 hours ago from CoTweet
PerkettPRPerkettPR: When making decisions in social media are you a creative or reactive leader? http://bit.ly/dlGKKB (via @socialmedia2day)
9 hours ago from CoTweet
PerkettPRPerkettPR: Is Google Wave getting Buzzed? What's next for these 2 new apps? http://bit.ly/aRE5kx
10 hours ago from CoTweet

Where we'll be:

Recent Photos

www.flickr.com
PerkettPR's items Go to PerkettPR's photostream