The Anatomy of a Social Media Professional – and Why You Need One

I recently spoke at the Greater Manchester Chamber of Commerce breakfast where I discussed the need for a dedicated social media manager to help strategize, launch and manage a social media program.
Since many of the attendees were from smaller companies, I stressed that any business – big or small – could benefit from implementing some [...]

Persuasive Picks for the Week of 03/17/2008

This post marks the start of a new weekly series on PerkettPRsuasion that will highlight many of the notable happenings in the world of Social Media and PR. From time to time we’ll also include links to posts about personal productivity and tips for working in a virtual company like PerkettPR (10 years strong!!). Each [...]