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	<title>PerkettPRsuasion - The PerkettPR Blog &#187; Steve Coulson</title>
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		<title>Persuasive Picks for the week of 03/29/09</title>
		<link>http://perkettprsuasion.com/2009/04/03/persuasive-picks-for-the-week-of-032909/</link>
		<comments>http://perkettprsuasion.com/2009/04/03/persuasive-picks-for-the-week-of-032909/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:49:56 +0000</pubDate>
		<dc:creator>Jeff Glasson</dc:creator>
				<category><![CDATA[Persuasive Picks]]></category>
		<category><![CDATA[B.L. Ochman]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Brendan Regan]]></category>
		<category><![CDATA[Conny Kalcher]]></category>
		<category><![CDATA[Dawn Foster]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Steve Coulson]]></category>
		<category><![CDATA[The Advance Guard]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WebWrokerDaily]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=710</guid>
		<description><![CDATA[Engage different consumers in different ways – why segmentation is key The FreshNetworks blog recaps Conny Kalcher&#8217;s presentation from the Marketing 2.0 conference on how LEGO segments consumer persona types to maximize their social media efforts. Top 10 Reasons Your Company Should Not Tweet Even though Twitter has received a lot of buzz in the [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:right;" src="http://perkettprsuasion.com/wp-content/uploads/2009/04/lego-pile.jpg" alt="Lego" width="150" height="100" /><strong><a title="Engage different consumers in different ways – why segmentation is key" href="http://blog.freshnetworks.com/2009/03/engage-different-consumers-in-different-ways-%e2%80%93-why-segmentation-is-key/" target="_blank">Engage different consumers in different ways – why segmentation is key</a></strong><br />
The <a title="FreshNetworks Blog" href="http://blog.freshnetworks.com" target="_blank">FreshNetworks blog</a> recaps <a title="Cony Kalcher on LinkedIn" href="http://www.linkedin.com/pub/0/ba5/198" target="_blank">Conny Kalcher&#8217;s</a> presentation from the Marketing 2.0 conference on how <a title="LEGO" href="http://www.lego.com/" target="_blank">LEGO</a> segments consumer persona types to maximize their social media efforts.</p>
<p><strong><a title="Top 10 Reasons Your Company Should Not Tweet" href="http://www.whatsnextblog.com/archives/2009/04/top_10_reasons_your_company_should_not_tweet.asp" target="_blank">Top 10 Reasons Your Company Should Not Tweet</a></strong><br />
Even though <a title="Twitter" href="http://www.twitter.com/" target="_blank">Twitter</a> has received a lot of buzz in the mainstream media lately, it&#8217;s definitely not the right social media tool for everyone.<a title="BL Ochman on Twitter" href="http://www.twitter.com/whatsnext" target="_blank"> BL Ochman</a> shares  10 reasons why it might not be a right fit for you (or your company).</p>
<p><strong><a title="B2B Warning: One Persuasive Video May Not Be Enough" href="http://www.grokdotcom.com/2009/04/02/b2b-warning-one-persuasive-video-may-not-be-enough/" target="_blank">B2B Warning: One Persuasive Video May Not Be Enough</a></strong><br />
<a title="Brendan Reagan on LinkedIn" href="http://www.linkedin.com/in/bregan" target="_blank">Brendan Regan</a> of FutureNow&#8217;s <a title="FutureNow's GrokDotCom Blog" target="_blank">GrokDotCom</a> blog provides some food for thought to B2B marketers in the area of selecting the right type of video content to create for your websites.</p>
<p><strong><a title="5 Tips for Optimizing Your Brand’s Facebook Presence" href="http://mashable.com/2009/04/01/optimize-facebook-page/" target="_blank">5 Tips for Optimizing Your Brand’s Facebook Presence</a></strong><br />
<a title="Steve Coulton on Twitter" href="http://twitter.com/SteveCoulson" target="_blank">Steve Coulson</a> from <a title="The Advance Guard" href="http://www.theadvanceguard.com/" target="_blank">The Advance Guard</a> guest posts on <a title="Mashable" href="http://www.mashable.com" target="_blank">Mashable</a> and shares 5 tips on how companies can get better at building their brand&#8217;s presence with the recently updated pages functionality on <a title="Facebook" href="http://www.facebook.com" target="_blank">Facebook</a>.</p>
<p><strong><a title="How To Monitor Online Conversations" href="http://webworkerdaily.com/2009/03/31/how-to-monitor-online-conversations/" target="_blank">How To Monitor Online Conversations</a></strong><br />
<a title="Dawn Foster on Twitter" href="http://twitter.com/geekygirldawn" target="_blank">Dawn Foster</a> guest writes on <a title="WebWorkerDaily" href="http://www.webworkerdaily.com" target="_blank">WebWorkerDaily</a> and shares some helpful tips and techniques for monitoring online conversations (about your brand) on the cheap.</p>
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