Jason Falls at SXSWi 2009

Before venturing into the Blogger Lounge at SXSW, I was not privy to all that was Jason Falls until I was encouraged to sit down and have a chat with him to find out just what makes his blog, Social Media Explorer so successful and how Twitter has added to his fame. Along with his successful blog and being one of the nicest guys I’ve ever shared BBQ with (at Stubb’s in Austin, Texas), Jason is director of social media for Doe-Anderson, a brand-building agency in Louisville, KY and co-founder of the Social Media Club in Louisville.