Persuasive Picks for the Week of 6/21/2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element of their campaigns “without a game plan.”

Social media with a business twist. Tony Bradley of Network World writes about Salesforce.com’s unveiling of Chatter this week at Cloudforce 2010. “Chatter brings social networking to the enterprise in much the same way salesforce.com brought Web 2.0 to the enterprise–enabling the benefits of social networking to be utilized for new strategic advantages.”

Top 10 Most Tweeted Brands – if you’ve never checked out the weekly “10 Most Tweeted Brands of the Week Chart” by AdAge you might find it an interesting – or at least entertaining – bookmark. This week, Simon Dumenco outlines how the Twitterverse tells the media to “shut up” and why being a trending brand on Twitter is not necessarily a good thing, among other things.

Can you hear me now? Apple addresses iPhone 4 reception issues… or not. CBSNews Tech Talk discusses Apple’s lack of PR advice for Steve Jobs in dealing with the iPhone 4 antenna issue. “Allow me to make the official introductions: Steve Jobs, meet Apple’s PR department. Apple’s PR department, meet your boss.”

Twitter, PR and BP. TechCrunch takes a look at the lessons. TechCrunch”s post, “When Social Media Becomes The Message: The Gulf Oil Spill And @BPGlobalPR” takes a look at how BP is floundering from a PR perspective, and how social media can take over and shape your company’s message – whether you like it or not. “Someone on Twitter or elsewhere on the Web  will find ways to challenge the message, as @BPGlobalPR is doing.” The PR lesson here – credibility counts more than ever.

 

 

 

2010: So Far, So Good at PerkettPR

I’m excited to share some good news from our agency – news focused on growth, hard work and expansion, thanks to the dedication of the amazing staff at PerkettPR. We’ve kicked off 2010 with a new attitude – shaking off the cobwebs of 2009 and jumping right into the New Year with a “Best Tech PR” finalist nod from the tech community in January’s Crunchies (co-hosted by GigaOm, VentureBeat and TechCrunch), as well as the recent addition of several new clients across healthcare, technology and higher education. We also expanded our footprint into the Research Triangle region near Raleigh, NC.

Client details are below. More fun facts – including what we’re doing and where we’ll be in 2010 – are in the accompanying video or the full press release.

Some of our new clients include:

HealthLeap(New York, New York) – Bridging the communication gap between doctors and patients to improve care, compliance and practice profitability through free, web-based appointment software.

Northeastern University College of Business Administration– (Boston, Mass.) – Established in 1922, the College of Business Administration provides its students – undergraduate, graduate, and executive – with the education, tools, and experience necessary to launch and accelerate successful business careers.

Norwell Visiting Nurse Association and Hospice(Norwell, Mass.) – Founded in 1920 and the only independent nonprofit home health care agency serving Boston’s South Shore.

Proliphix (Westford, Mass.) – The leading provider of Internet-managed energy control systems.

St. Louis Children’s Hospital – (St. Louis, Mo.) – Founded in 1879, St. Louis Children’s Hospital is one of the premier children’s hospitals in the United States serving children around the world.

VersionOne– (Atlanta, Ga.) – VersionOne is recognized by Agile practitioners as the leader in Agile project management tools.  By simplifying the process of planning and tracking Agile software projects, they help development teams consistently deliver software faster.

Thanks for all of your continued support. (PS We’re actively recruiting – especially in Mass. and Calif.)

PerkettPR – Best Tech PR Crunchie … With Your Help, Of Course!

Thank you for all of your support, conversation, engagement and interest in PerkettPR in the past year. As we close out a truly memorable year, we’re very excited to kick off 2010 with a bang … but we need your help!


Some of the PerkettPR crew at December’s holiday party

Because of you, our amazing community, we’ve been voted a finalist in the list for “Best Tech PR” from TechCrunch’s “The Crunchie’s Awards.” Thank you for voting us to the finalist list! Now, our friends, family, clients, prospects and partners can vote once per day until January 6 to help us win this prestigious award. Think of it as the tech industry’s own Oscars! Winners are announced during the Crunchies award ceremony in San Francisco on the 8th of January 2010. For more information, visit the Crunchies homepage.

If you’ve seen or experienced our work and been impressed, we would love your vote/s. Please click here to vote for us for “Best Tech PR” - you can click next to our name, no registration required, and be done in less than a minute. You’ll see lot of other exciting categories to vote on as well.

Thank you for taking the time to read our blog, vote for us and for being such a fantastic community. We wouldn’t be here without you! Happy New Year!


 

Persuasive Picks for the week of 09/07/09

techcrunch_punked.jpgYeah OK, So Facebook Punk’d Us
Facebook’s PR team gets some fun revenge on TechCrunch by pulling a fast one on Arrington & Company by subtly revealing a new “feature.”

Gaffe by Tweet: Top 10 Social-Media Slip-Ups Musicians, movie stars, professional athletes and now, even politicians are flocking to Twitter. Some use it well. Some don’t. Newsweek shares 10 slip-ups from the political camp.

Social Media for B2B
Socialnomics author, Erik Qualman gives some insight and advice to B2B companies looking to wrangle their social media strategies… by reviewing the way B2C’s have been doing it.

The new PR: Nimble Twitter responses make grass roots easy (or hard)
Sarah Gilbert shares a few stories showing the importance of listening, responding and acting quickly to customer comments on social media channels.

How Customer Support Organizations Must Evolve
Along the same lines of the previous pick, Jeremiah Owyang expands on how customer service organizations must evolve and adapt to survive the rapid changes in customer communication. Slides from Jeremiah’s recent presentation on the topic are included in the post.

Persuasive Picks for the week of 05/24/09

SpymasterSpymaster: The Twitter Game That Will Assassinate Your Time
As if Twitter weren’t enough of a distraction from your day on its own, we now have “Spymaster” to contend with. Keep your eyes peeled for the “#spymaster” hashtag to start flooding your stream, as the wild adoption of this new Twitter-based game ensues!

Nine worst social media fails of 2009… thus far
Ok, so this one technically came out last Friday, but it’s definitely worth a mention in this week’s picks – especially if you haven’t seen it yet! Jennifer Leggio profiles nine of the potentially worst social media efforts so far this year. Online campaigns from Denny’s, Motrin and Quiznos are included in this post that will surely give you an idea of what not to do in the social media space.

When & How To Pay A Blogger
If you’ve considered compensating a blogger in exchange for writing about your product or service, then you better think carefully before executing the plan. Groundswell author and Forrester analyst Josh Bernoff provides some insight of his own along with the pre-requisite guidelines that were recently published by the FTC.

5 Rules for Creating Content that RULES!
Many companies struggle when starting a blog and it’s not necessarily from a lack of content to post. Sometimes the struggle stems from figuring out the best way to position or present that content. Matthew Grant eases the process with this post on Marketing Prof’s Daily Fix with five helpful rules to follow when preparing your content for publishing.

Google Wave: A Complete Guide
The announcement of Google Wave, Google’s upcoming real-time communication platform, received quite a bit of buzz this week. The feature list is pretty impressive and I can already see many ways it could fit into a web-worker’s daily interactions. Check out this guide from Mashable for the low-down. Here’s the video of the Google Wave developer preview from the Google I/O conference as an added bonus: