A “Win-Win PR Situation” for Abercrombie & Fitch

Apparel retailer, Abercromie and Fitch issued a statement on Tuesday titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.” For those of you that live under a rock, the above [...]

Business Lessons Learned From Reality TV

I am not ashamed to talk openly about it – I absolutely love Reality TV and, sadly, I share this passion with the majority of my co-workers. Something about the mindless entertainment of Reality TV characters helps me tune out the noise of the day and unwind. The Hills, Jersey Shore, and The Bachelorette are [...]