The Way I Am Working Isn’t Working

At least that is what I found out at my favorite SXSW session, “The 90 Minute Solution: Live Like a Sprinter,” with Tony Schwartz, bestselling author of “Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.” If you are like me, always tired, always working too long but not [...]

SXSWi 2011: Save the Sessions

Over the last couple of years, we’ve sent one or two PerkettPR representatives to the infamous SXSWi conference, but I had never personally attended for various reasons. This year I decided to take the plunge, after a lot of my industry colleagues in Boston assured me that although they, too, were skeptical in the past, [...]