Persuasive Picks for the week of 01/11/10

Coke drops campaign sites in favor of social mediaWill Cooper from NewMediaAge explains Coca-Cola’s shift away from creating campaign-based micro-sites to utilizing social media platforms like Facebook and YouTube, in an effort to place their brand where people are – rather than trying to drive people back to their own sites.
 
Social Media Success Means Learning [...]

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Gretchen_RiceGretchen_Rice: @PerkettPR Just talking with colleague about Ford: car not available for sale until winter, promo too early? Bravo: engage new generation
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PerkettPRPerkettPR: 5 Reasons Why Ford Continues to Kick Butt (Check out their Facebook reveal for the 2011 Explorer) from @ClickZ http://bit.ly/b6nsfG
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PerkettPRPerkettPR: @ColleenIrish Thanks so much. We received and very much appreciate the detailed response! We will be in touch soon!
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