Persuasive Picks for the week of 02/21/11

Four Reasons Your Brand Should Avoid Facebook Here we find some great considerations from Small Business Trends for small businesses on the marketing value of Facebook. Make sure you do your homework first and have a purpose for being there. Lisa Barone shares insight on the top questions to ask yourself before leaping into building [...]

Persuasive Picks for the week of 07/05/09

I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if [...]

PR, Social Media, Transparency & Good News

I’ve been having a very lively discussion on Twitter today about PR, social media and where the lines of transparency fall. We asked if a PR firm should run social media entities in social communities. If they do, should they identify themselves in these communities – like Twitter, Facebook, etc. – as the PR firm [...]

Two New Social Networking Lessons from – and for – PR

Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency! 1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a new “friend” on her [...]