Can You Afford Not to Demand Excellence?

I recently had a conversation with an industry colleague who works on the client side. During that conversation, which took place at a marketing conference, he shared with me his experience at a certain other interactive conference last year: “One awesome week-long party paid for by my company. No real business takes place in terms [...]

Corporate Twitter Entities – Yay or Nay?

There have been some interesting discussions lately – both online and off – around the business value of Twitter. As part of those discussions, we’ve noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community.
When we first established @PerkettPR, we were immediately called out (coincidentally [...]