Valuable Content, Not Numbers, is What Really Matters in Social Media for Business
This morning I received a promotional email from a company that began with this line, “With over 1,700 followers on Twitter, [Company] is fast becoming a top industry resource…” That statement fires me up for a few reasons: 1) Why do 1700 followers on Twitter make you an industry resource? 2) Who are the 1700 [...]
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