5 ways social media has changed PR

In celebration of Social Media Day today, we decided to take a retrospective look at some of the ways social media has had an impact on the public relations industry. Not only has it changed the way we communicate with each other, but as it gains acceptance and usage among executives, it will play an [...]

Persuasive Picks for the week of 06/13/11

9 Questions: Tony Hsieh, Zappos Get a quick injection of entrepreneurial motivation from this quick and inspirational interview with Zappos CEO Tony Hsieh on the American Express Open Forum. Take a Twitter Audit Chris Brogan provides 10 questions for you to answer that will help in determining how effective your efforts on Twitter really are. [...]

Persuasive Picks for the week of 06/06/11

By the numbers: Social media’s slice of the marketing pie Get up to speed on how companies with small, medium and large social marketing budgets are spending their money via these highlights of several recent Hubspot, Nielsen and Altimeter reports compiled by Dan Taylor – in this post on TheNextWeb.com. 4 Ways Video Can Help Your [...]

Persuasive Picks for the week of 05/16/11

I Will Never Hire a “Social Media Expert,” and Neither Should YouLets start things off with my favorite post of the week. Peter Shankman provides a wake up call for the so called “Social Media Experts” and the companies that have made the poor choice of hiring them in this entertaining post that puts everything [...]

Persuasive Picks for the week of 04/04/11

The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media [...]

« go back — keep looking »