The Anatomy of a Social Media Professional – and Why You Need One

I recently spoke at the Greater Manchester Chamber of Commerce breakfast where I discussed the need for a dedicated social media manager to help strategize, launch and manage a social media program. Since many of the attendees were from smaller companies, I stressed that any business – big or small – could benefit from implementing [...]

From Battledecks to measuring ROI – PodCamp Boston (#PCB4) was a huge success!

Recently I attended my first Podcamp in Boston, the birthplace of the original Podcamp, founded by Christopher Penn and Chris Brogan, back in 2006. From the show of hands to find out who else was new to the “UnConference,” I realized that I wasn’t the only newbie – there were actually too many of us [...]