Persuasive Picks for the week of 07/11/11

The 5 Es of Content Marketing ConversationAgent‘s Valeria Maltoni shares five inspirational tips to help writers take advantage of the “lazy days” of summer by pushing forward and gaining traction with their content creation and marketing efforts. 4 [Social Media] Failures and a Success Sometimes the best way to learn is through your mistakes. This time [...]

Persuasive Picks for the week of 04/18/11

Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives. Say it with Me: ‘Social Media is Part of Marketing’Many marketers are drawn to [...]

Persuasive Picks for the week of 01/24/11

Down the rabbit hole into the land of social media Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com. The Reports of B2B Marketing’s Demise are Greatly ExaggeratedDianna Huff continues to wave the [...]

Brand Haiku for You

I was invited by my industry colleague and friend, Aaron Strout of Powered Inc., to participate in a fun experiment this morning. He asked me and a handful of other amazing marketing folks to share a brand haiku based on a recent experience we’ve had – good or bad. (Remember, a haiku is: 5 syllables, [...]

Persuasive Picks for the week of 09/13/10

6 Ways to Lose Customers, Credibility And Friends On Social MediaOutspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business. B2Bs Tap Social to Boost SearchThis eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online [...]

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