Client Service – Deliver What They Don’t Know They Want

The other day one of our clients asked us for something that was relatively easy to do – something that we could have handled with a quick email response without even knowing why the client needed the information. But I tend to be nosey, so I asked. The client contact needed the information to share [...]

What is Value? It Depends on Who You Ask

The word value might seem like a straight forward term but in reality, it’s very subjective. Those of us in the PR agency business can appreciate this as we balance multiple clients and work hard every day to provide value to them – which can be, and often is, very different from client to client. [...]