Video is the undisputed darling of the marketing world in 2012. There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards. To get started, Kent Lewis of iMediaConnection provides The ultimate guide to video marketing on YouTube.
How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things, according to Christel Quek and 2morrowknight of The Huffington Post and offer a few takeaways on Creating Social Media Buzz.
Social media, although a relatively recent phenomenon, has become an increasingly more important part of marketing and client base development platform for businesses. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Forbes contributor Jessica Bosari explains The Developing Role of Social Media in the Modern Business World and provides some tips for those looking to bring their business up to speed.
The social space has rapidly matured over the last decade-plus, but social media measurement remains a mystery for many. Adam Singer at ClickZ thinks that measurement is something that’s very possible, and offers 4 Ideas for Better Social Media Measurement.
Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is critically tied to brand visibility on the platform. Morgan J. Arnold at SocialMediaToday examines how the type of Facebook Post – Photos, Videos, Statuses, Questions and Links – impacts engagement in Optimizing Facebook Engagement – Text, Links, Photos or Videos?
Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer’s playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spheres of influence, and find locations — whether online or brick and mortar — to purchase a product. iMediaConnection contributor Nicole Rawski explains that every brand can benefit from understanding online engagement in her latest post How to really measure engagement.
10 Social Media Tips From a Top Media Agency – Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media. While Facebook and Twitter are the building blocks that a brand should start with in the social sphere, your level of understanding impacts your brand’s ability to perform on social media. Mashable’s Christine Erickson spoke with a one of the top media agencies in the world to provide helpful tips for brands at any level.
PerkettPR offers digital production to support our clients’ initiatives and provides creative services from graphic and web design to online video production to support user-engagement campaigns for all social media platforms.
PerkettPR is pleased to share some recent examples of client digital production work from the past month as part of a new series showcasing our expertise in this area:
Photo Sharing Trends Infographic for Photobucket (client)
Infographic by PerkettPR showing results from a Photobucket survey which reveals a spike in mobile video and fanatical mobile app usage during 2011 holiday season.
A custom Facebook page created by PerkettPR for Aternity Inc., the industry leader in end user experience management solutions for Global 1000 enterprises. This custom page invites Facebook visitors to like their page; after liking the custom page thanks visitors and invites them to sign up for newsletter.
Video post-production of a conversation with John Green, Chief Information Officer, Baker Donelson, the nation’s 73rd largest law firm and customer of Aternity. John talks about Baker Donelson’s focus on End User Experience Management and their use of Aternity’s FPI Platform.