Today we continue our interview with Ilina Ewen, where she takes us beyond her blogging to share her thoughts on everything from big brands and social media to her perspective of the “social media scene” in the Southeast region. She talks a little about her company, iFactor, and how she helps companies define strategies and tactics to ensure that key audiences “digest what we’re communicating” – and how they “spit it back out.”
“Social media is still media – it’s not anything new.” Watch the video to learn more, and be sure to check out Part 1 of the interview if you haven’t seen it yet.
Thanks again to Ilena for sharing her time and insights with us – and you!
NOTE: We continue our interview series of influencers, media and entrepreneurs across industries such as tech, fashion and healthcare. If you have an interesting subject for us to consider, please email blog [at] perkettpr [dot] com!
Recently PerkettPR had the pleasure of sitting down with Raleigh-based blogger, entrepreneur, mommy, foodie and wife, Ilina Ewen. I met Ilina within only a few weeks of my move to Raleigh, NC. She and I first connected on Twitter (@IlinaP) and then met in person shortly thereafter at a local TweetDiva event – and the rest is history.
Ilina is a firecracker. That is the word that most use to describe her. She is the definition of a straight-shooter and that is what I love about her. Your classic Type-A, she is a self-proclaimed ‘neat freak’, die-hard Democrat and mother of two boys. In her ‘spare’ time Illina runs her own marketing company, iFactor, and also finds time to write for multiple blogs including Foodie Mamma and Deep South Moms and is a regular contributor to WRAL’s GoAsk Mom column. Talk about an effective multitasker!
In this first of a two-part series, Ilina sat down to talk to PerkettPR about her gritty – and sometimes controversial – blog Dirt and Noise. In this interview, she shares background on what inspires the content for her blog, what postings garner the most attention – both positive and negative – and offers sound advice for others who are thinking about dipping their toe into the blogging pool.
We continue our interview with Robert Scoble, “The Scobleizer,” as he gets into some interesting PR and business topics. Scoble tells us how Google helps him deal with PR executives, what makes a good PR pitch, what PR emails will get trashed and what makes a PR person smart in his eyes. He also shared his opinion on what makes a great leader, what his “non-techie” pastimes are (hint: take him to a sushi spot!) and if he ever, ever unplugs. Be sure to check out Part I of this interview if you missed it.
NOTE: We’re reviving our interview series of influencers, media and entrepreneurs across industries such as tech, fashion and healthcare. If you have an interesting subject for us to consider, please email blog [at] perkettpr [dot] com!
In PR, it’s important to pay attention. Paying attention means listening, reading and following – especially when it comes to industry innovators. One of the biggest tech influencers we follow is Robert Scoble, otherwise known as “Scobleizer.”
PerkettPR sat down with Scoble recently and asked his opinion on everything from how kids influence his perspective to what his favorite sites are (hint: tweet, tweet) and how he uses them, to what he wanted to be when he grew up. Here, in Part I of our two-part series, you get to know a little bit about how he got started (there were only about 200 blogs around when he did!).