Persuasive Picks – Week of June 29th

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“Brand Advocacy is the topic of AdWeek’s article called “How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media.  Author Christopher Heine talks about IBM’s strategy that is catching attention worldwide. And last week, IBM’s #NewWayToWork effort garnered Armstrong’s team a Viral Marketing Campaign of the Year distinction during the 13th Annual American Business Awards in Chicago.

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Mashable contributor, Dorey Clark discusses strategies to build a stratospheric social media fan base.This article 3 ways to turn your brand into a social media juggernaut” talks about early adoption of new social channels, hedging your bets and more.

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The 5 biggest social media mistakes to avoid” authored by Karissa Giuliano explores social media mistakes made by brands. This CNBC article offers helpful insight for not only brands, but also for any avid social media user.

Persuasive Picks for the week of 09/27/10

Social Media: In-House or Outsourced
Companies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to have internal champions with their finger on the pulse of the customer experience. This post from Maria Ogneva covers many of the reasons why.

3 Social Media Measurement Tips From #TechChat With Andrew Spoeth
This MPDailyFix post from Megan Leap offers up three great social measurement tips from last week’s #TechChat – a weekly Twitter chat sponsored by @MarketingProfs – for those who happened to miss it.

95% of Companies Have Tried Social Media; 40% Didn’t Inhale!
Marketing Pilgrim‘s Andy Beal highlights three of the many interesting findings from the recent Social Media and Online PR Report from Econsultancy and bigmouthmedia.

Understanding That Viral Isn’t Really Social Media
This Clickz.com post from Liana Evans suggests that “going viral is more akin to “word-of-mouth than social media” and takes a look at some key differences between viral marketing and social media marketing.

How to stay focused and not go app crazy
Shashi Bellamkonda from Network Solutions shares Jason Falls‘ insight on social media and business via this Q&A guest post on the Washington Business Journal.

Image Credit: Matt Hamm