Persuasive Picks for week of 3/5/12

Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot? Kosner’s piece provides 12 Lessons from KONY 2012 from Social Media Power Users including be positive, [...]

Persuasive Picks for the week of 09/27/10

Social Media: In-House or OutsourcedCompanies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to [...]

Persuasive Picks for the week of 08/18/08

To Reach Prolific Content Sharers, Lay Off the Humor Dan Zarrella recently completed a very informative viral content sharing report. A portion of the report was featured on the CenterNetworks blog and focuses on how “funny” doesn’t always equal viral. Don’t be that guy If you’re new to social media/networks and haven’t done your homework [...]