Changing the definition of CRM – marriage, not management

Some companies really get customer relations and service and make it the lifeblood of their culture. Zappos, Virgin America, Southwest Airlines, LL Bean, Amazon, Starbucks and my local Walgreens are a few brands that come to my mind when I think of customer-centric brands. But why do they seem to be the exception rather than [...]

Persuasive Picks for the week of 09/20/10

The New Twitter and What It Means for Your Custom BackgroundHugh Briss covers how the recent Twitter interface change will affect all the custom backgrounds implemented on Twitter user’s accounts. Looks like it’s time to fire up Photoshop! Facebook is spreading like the plagueWhile brands and business continue to find ways to leverage Facebook in [...]