10 Things I’ve Learned from Steve Jobs

Unless you live under a rock, you’ve likely heard the news that Steve Jobs resigned as CEO of Apple yesterday. I’ll leave the detailed reporting to the journalists, but as a fan girl of Mr. Jobs and the products developed while under his reign, I thought it would be fun to share 10 things I [...]

Persuasive Picks for the week of 12/13/10

Top 10 PR blunders of 2010Is there anything more satisfying than reading about the PR trials and tribulations of others to reassure you that you’re doing everything correctly? Read on to find out – unless you’re on the list… in which case, move on to the next pick. :) Finding the Sweet Spot for Journalism [...]

Kia Connects and Wins – An Advertising Lesson… for Marketers

Today the Wall Street Journal ran an article highlighting the fact that the Kia Soul hatchback won the Automotive Ad of the Year from Nielsen Automotive. In the article, the reporter states, “Compared with typical auto ads, the quirky Kia spot focuses less on the car’s technical details and more on the freedom that driving brings” and that [...]

Persuasive Picks for the week of 01/25/10

6 marketing opportunities on FoursquareMany are predicting that 2010 will be the year of mobile marketing. If thats the case, then iPhone and Blackberry app Foursquare is on its way to being a leading platform in that space. Tony Felice from iMediaConnection shares 6 ways marketers can take advantage of this increasingly popular mobile app. [...]

Persuasive Picks for the week of 07/27/09

Three Instantly Effective Social Media Strategies Alexandra Samuel, CEO of Social Signal, outlines three great options for building a robust social media presence, regardless of budget. Her article in BusinessWeek suggest companies use simple and quick innovations, building on existing tools and established best practices. Facebook and MySpace: Beware Of The Mommy Bloggers Mediapost’s Catharine. [...]

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