Claire Russell and Wayne Sutton at IMS10 – Gillette Stadium, Foxboro, MA – Part 2

In Part II of my interview with Wayne Sutton, we talk all things geolocation and location based services. A self-proclaimed location based services “geek”, Wayne is the Business Development/Marketing Strategist for TriOut, a location-based services application developed to help individuals explore the Triangle area and discover its cultural treasures. During this interview, Wayne shares great [...]

Claire Russell Interviews Wayne Sutton at IMS10, Part 1

Last month I attended and presented at the Inbound Marketing Summit 2010 in Foxboro, MA. It was great to be back in Boston, catching up with friends and colleagues. But a true highlight of my visit, ironically (since we live in the same area), was finally getting the opportunity to catch up with Wayne Sutton [...]

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun! Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring. What makes a blog successful? Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences. Create social media guidelines to [...]