What is New Marketing? PR 2.0? Join us at The New Marketing Summit Today

Today I am speaking on a panel for “PR 2.0” at The New Marketing Summit in Foxboro, MA. I’m proud to be involved in this project and presenting among many other industry luminaries – Chris Brogan, Paul Gillin and David Meerman Scott pulled it together – who are elevating the roles that marketing and PR play in business.

New marketing means a lot of different things – or nothing at all – to people today. Some don’t believe much has changed, while others call the changes “radical.” Sign up for today or tomorrow’s sessions to learn more about how companies from many different industries – in both B2B and B2C – are embracing new technologies, methodologies and techniques to keep their brands top of mind.

I’ll be chatting about how PR has changed in light of new marketing – I believe it’s become more thought-provoking, integrated and important than ever – with a few industry peers. What’s going on with PR today? Is it dead? How does social media help or hinder the process? Do traditional skills matter anymore? Is PR even necessary in light of the open conversations facilitated by social media? Can’t anyone do PR now?

If we can answer specific questions for you, please post them here or join us at the conference today. You can also follow our Twitter updates on my stream or PerkettPR’s.

I’ll share more of my thoughts after the panel this afternoon. I hope to see you there!

PerkettPR is now on Alltop

alltop_badge.jpgAs of this morning we’ve officially been added to the PR section of Alltop.com! For the unfamiliar, here is how they describe their site:

We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — “aggregations” — into individual Alltop sites based on topics such as environment, photography, science, Muslim, celebrity gossip, military, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we display the headlines of the latest stories from dozens of sites and blogs.

Thanks to Guy and the Alltop Team for including us!

Christine Perkett brings home the Stevie!

Stevie Award WinnerWe are very proud to announce that our fearless leader, Christine Perkett, was officially selected as the 2008 Stevie Award Winner for the “Best Communications, Investor Relations, or PR Executive” category! For those interested in a replay of the event, the Business TalkRadio Network aired a live broadcast of the ceremony and will be making the recording available via the American Business Awards site soon. All of us here at PerkettPR are incredibly proud of Christine and this accomplishment.

In other exciting news, our client, Constant Contact also won a Stevie in the “Best Customer Service Team“category! Congratulations to both Christine and Constant Contact!