What is a Web. 2.0 PR Agency?

What does it mean to be a “Web 2.0 PR Agency,” anyway? It’s really not that complicated.

Who Owns Your Brand?

Right now we are participating in a Twebinar (think Webinar + Twitter) hosted by Chris Brogan and Radian 6 on the topic of “Who Owns the Brand?” Do companies own their brand or do the customers own the brand? There are a lot of differing opinions on the subject. I believe companies own the brand [...]

5 Tips for Maximizing your Podcamp Experience

With Podcamp Boston 3 coming up this weekend, I’ve started think back to last year’s event and how I want to approach the experience this year. Podcamp co-creator Christopher S. Penn recently created a video podcast listing 5 tips to get the most from your Podcamp experience. His video prompted me to come up with [...]

PerkettPR’s Heather Mosley on MyRaganTV.com

PerkettPR’s own Executive Vice President, Heather Mosley, makes her second appearance on MyRaganTV.com speaking about the adoption of Twitter for business use. Heather originally contributed her views to MyRaganTV on how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success, after a speaking engagement at [...]

Persuasive Picks for the week of 05/26/08

Tag Recommendations for Content: Ready to Filter Noise? Properly tagging your content can go a long way to improving your visibility on the Net. Hutch Carpenter shares his review of four bookmarking and tagging services you can use to boost your “Google-Juice.” Death of Education and the Dawn of Learning Here’s a great post on [...]

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