Engage different consumers in different ways – why segmentation is key
The FreshNetworks blog recaps Conny Kalcher’s presentation from the Marketing 2.0 conference on how LEGO segments consumer persona types to maximize their social media efforts.
Top 10 Reasons Your Company Should Not Tweet
Even though Twitter has received a lot of buzz in the mainstream media lately, it’s definitely not the right social media tool for everyone. BL Ochman shares 10 reasons why it might not be a right fit for you (or your company).
B2B Warning: One Persuasive Video May Not Be Enough
Brendan Regan of FutureNow’s GrokDotCom blog provides some food for thought to B2B marketers in the area of selecting the right type of video content to create for your websites.
5 Tips for Optimizing Your Brand’s Facebook Presence
Steve Coulson from The Advance Guard guest posts on Mashable and shares 5 tips on how companies can get better at building their brand’s presence with the recently updated pages functionality on Facebook.