David Meerman Scott at SXSWi 2009

I ran into David Meerman Scott , author, speaker and marketing strategist during SXSW and asked him a few questions about his newly released book – World Wide Rave and his thoughts around what to look for when hiring a PR (or advertising) agency to handle social media projects. Be sure to download World Wide [...]

Meeting of the New Marketing Minds, Part 3

This is Part 3 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening, while Part 2 focused on content creation and becoming your own publisher. Today I’ll share some of the ideas mentioned around controlling your brand online. Lose Control – Heck, [...]