Digital PRoductions – Client Work Highlights

Some folks don’t realize that our agency has long gone beyond traditional PR and offers digital production (in addition to social marketing and training services) that drives our clients’ content and community initiatives – providing creative services from graphic and web design to online video production to integrated community and user-engagement campaigns for all social media platforms. We’re pleased to share some recent examples of digital production work for clients, as part of a new series showcasing our expertise in this area. This month’s focus is on work for enterprise software client, Aternity. Please let us know what you think!

Monitoring BYOD Infographic for Aternity (client)

Infographic by PerkettPR showing new challenges IT organizations face as they widely adopt BYOD policies and allow employees to bring personally-owned devices to the workplace for use and connectivity on corporate networks.


Click image to see full infographic

Facebook Timeline Cover for Aternity (client)

A custom Facebook Cover Photo created by PerkettPR for Aternity Inc., the industry leader in end user experience management solutions for Global 1000 enterprises.

Aternity Product Demo – Mobile FPI (client)

Video production of an 8-minute demonstration of how Aternity’s breakthrough new technology unplugs end user experience management – by going mobile.

Persuasive Picks for week of 3/5/12

Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot?  Kosner’s piece provides  12 Lessons from KONY 2012 from Social Media Power Users including be positive, get their attention and make it personal.

Arianna Huffington of The Huffington Post looks at the impact of  Social Media in the media. Has the viral nature of news accomplished anything? Read more in her piece Virality Uber Alles: What the Fetishization of Social Media Is Costing Us All

This week also brings us a creative picture painting of  The Beauty of Social Media, an infographic posted by Shea Bennett that takes a closer look at how the beauty industry has embraced Social Media, and the innovative ways the top brands are using Social Media channels in this post by AllTwitter.

For most, Social Media brings to mind Facebook or Twitter. Krista Neher points out that there are more opportunities beyond the obvious to grow brand presence in her recent post 6 Effective but Ignored Social Media Marketing Sites on ClickZ.

Persuasive Picks for week of 1/2/12

Fortune contributor Anne Fisher questions readers in her latest article, Who owns your Twitter followers? Maybe not you

Search and social are two very different animals that require different types of nurturing, creative support, and management, Dana Todd gives us 2 crucial rules for managing search and social at iMediaConnection

“The industry is littered with the remains of services that seemed to have potential, only to fall short before long.” says Don Reisinger in his CNET post that asks Is Pinterest the ‘next big thing’ in social media? 

 

Mashable offers Social Media Predictions for 2012 including a plateau in the growth of Facebook, YouTube gaining popularity in the living room and more celebrities pouring money into tech startups.

Persuasive Picks for week of 11/28/11

IT Web journalist Kathryn McConnachie reports on Google’s video sharing platform unveiling a new homepage, channel design and user interface in YouTube Gets a Makeover

Huffington Post blogger Philip Keightley provides ringside commentary in Let’s Get Ready to Rumble: Facebook versus Google+ in the Battle for Social Media Hearts and Minds

 

Who Are the Top 10 Influencers in Social Media? Forbes contributor Haydn Shaughnessy shows how some influencers have the reach and pull as media outlets.

Ed Lundquist gives 10 Social Networking Tips For CIOs on InformationWeek as he explains why adding a robust enterprise social network to your priority agenda is a must, and how to get going.

Armondo Roggio provides insight on how the continued growth of social networking and blog sites have an effect on brand marketing, consumer shopping behavior and innovation  - 3 Ways Social Media Affects Brands via Practical eCommerce.

 

 

Blackberry Blackout—A PR Crisis

I have a Blackberry. And while most of my colleagues, friends, and family have abandoned their “CrackBerries” for the Apple’s iPhone or Motorola’s Droid, I have remained loyal. Maybe because I am in a contract with Verizon until October 2012 or maybe because I am simply attached– addicted to the tiny keys, BBM, and square pad; however after the recent infamous data black out, I am weighing my options. And I am not alone. According to a survey by shopping comparison website Kelkoo, one in five Blackberry users is considering switching to a different smart phone.

 

Research in Motion (RIM), the Canadian company who introduced the Blackberry ten years ago, is facing one of the biggest PR woes.  After the worst Blackberry outage ever– which lasted for four consecutive days, leaving tens of millions of frustrated Blackberry users on five continents without email, instant messaging and browsing— RIM is now trying to make amends by offering $100 worth of free apps, but is this a case of too little, too late?

The PR mishaps and failure to properly communicate along the way have aided in additional frustration and brand damage. During the outage, RIM offered only a few updates on what was happening while a growing number of Blackberry users turned to their social networks to express their increasing anger, using the tag #DearBlackberry. And while it took three days for a public statement to be made from co-CEO Mike Lazaridis– who publically apologized for the outage through a YouTube video— the PR damage was already done.

So what should have RIM done differently to manage this PR and social crisis?

  1. RIM’s CEO’s should have faced the issue from the beginning, issuing a statement right away. And the delayed YouTube video should have provided a clearer timeline for next steps and updates.
  2. Social media sites like Facebook and Twitter should have been used to provide fast and helpful responses. RIM only posted 15 updates on Twitter over three days. If they set up their own hash tag, they could have better contributed to the conversation and engaged with their users.
  3. Be honest and clear. Technical terms like “switch failures” isn’t explaining the situation in simple language. Being more concise and truthful would have better resonated with consumers and gone much further in repairing any relationship damage.

It’s going to be a long road to rebuild Blackberry customer loyalty and the brands’ reputation, especially with the fierce competition of other, better-maneuvered and slicker smart phones. Technology isn’t perfect. There’s always the potential for an outage or breakdown, but it’s about how a brand chooses to deal with the crisis that is crucial to limiting long term reputational damage and lost customers. This PR disaster is a great reminder of how important communication truly is. Acting fast, telling the truth, and controlling the negative conversation are vital.

 

This a great lesson in bad PR crisis management, but I’d like to hear another recent (we know the Jet Blue story) about a company/brand who took all the right steps in managing a PR crisis. When facing adversity, what did the brand do right? Why was it effective? Please share your thoughts and top tweets of the year with us in the comments below.