Social Media Lessons from Bieber Fever

Unless you’re living under a rock, you’ve likely heard of Justin Bieber, the latest singing sensation that has teens and preteens around the world screaming and sobbing just for a quick, but memorable, glimpse of his dashing smile and famous hair. Last Sunday afternoon, I took my seven (going on 17)-year old daughter to see [...]

Four Loko Divorces Social Media

Four Loko – aka Black-Out-In-A-Can – aka Liquid Cocaine – is causing quite a splash nationwide. If you haven’t heard of it, it’s the alcoholic energy drink – already been banned in Michigan, California, Washington, Utah, and now Massachusetts – the most recent state to jump on the “anti Four Loko” bandwagon. For the economical [...]

Persuasive Picks for the week of 01/11/10

Coke drops campaign sites in favor of social mediaWill Cooper from NewMediaAge explains Coca-Cola’s shift away from creating campaign-based micro-sites to utilizing social media platforms like Facebook and YouTube, in an effort to place their brand where people are – rather than trying to drive people back to their own sites. Social Media Success [...]

Whiny WashPost Reporter Makes His Point: Respect the Genuine Article (Or, Is Gawker Destroying Journalism?)

Okay we’re not Gawker but I couldn’t resist using the headline that Ian Shapira, a reporter for The Washington Post, suggested to them for a story he wrote about how outlets like Gawker are killing journalism. Aptly titled, “The Death of Journalism (Gawker Edition),” Shapira writes about how he was at first elated when Gawker, [...]

Persuasive Picks for the week of 07/12/09

Verizon Integrates Twitter, Facebook into FiOS TV Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box. Box-Office Weekend: Brüno a One-Day Wonder? Another example of how Twitter has changed the “product launch” game by accelerating the word-of-mouth process with potentially [...]

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