Interactive video campaigns begin to emerge

Back in September Jeremiah Owyang created a post entitled “YouTube Videos Get Interactive: Choose Your Own Adventure” that featured an example of a video that makes use of YouTube’s new annotation functionality. This functionality allows content creators to embed notes, speech bubbles and clickable hotspots into their videos after they have been uploaded to YouTube. [...]

Persuasive Picks for the week of 08/04/08

Are Social Media Jobs Here to Stay? Ben Parr from Mashable.com touches upon the future of social media oriented jobs. Are they a flash in the pan or here to stay? An Anthropological Introduction to YouTube Be sure to set aside an hour to watch this one. Its well worth it and gives a very [...]

Did Alka-Seltzer fizzle out at building community?

Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the “Great American Road Trip.” After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more “hip” brand presentation than you might expect from an antacid maker. The flash-based site does a great [...]

Persuasive Picks for the week of 05/05/08

How I Increased Page Views on My Forum by 66.7% in a Month In addition to ProBlogger.com, Darren Rowse also runs Digital-Photography-School.com, a wildly popular digital photography blog. In this post, Darren chronicles his experience in bringing more traffic to his forums by running a prize-based competition. It’s a nice little case-study for those looking [...]

Persuasive Picks for the week of 04/07/08

Most of this week’s picks are front the first half of the week do to scheduled travel, but I think we definitely have some winners here! I Saw The Future Of Social Networking The Other Day Mike Arrington from TechCrunch.com (like you didn’t know?!) shares some perspective on the future of social networking on mobile [...]

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