Jeff Pulver’s Social Media Breakfast Tour

Boston is a great place to be if your job revolves around social media. Each month you can count on multiple events taking place, and all of them are supported by a tight-knit bunch of social media and PR professionals. One such event is the Social Media Breakfast, which was the brainchild of Boston’s own [...]

Jump-start your Twitter experience with the Twitter Pack

Following along our post last week about why to use Twitter, today we provide a bit more information on how not only to start, but how to maximize, your presence on Twitter. For many people, the experience of using Twitter for the first time can conjure anxiety similar to the first day of high school [...]

How Twitter Can Expand Your World - Frenemies and All

We admit, Twitter is difficult to understand from an outsider’s perspective. You really need to participate in the community to understand its value. But once you do engage, the power of this eclectic community comes shining through. Several of us at PerkettPR have personal Twitter accounts and we also have a corporate entity where we [...]

Crunchies or Crashies?

Crunchies or Crashies, call them what you like..either way call it an entertaining evening in San Francisco on Friday. Attending the Crunchies was a great way to end a very busy work week. Upon arriving at the Herbst Theatre it was clear the bubble was back in full effect (or on its way to bursting, [...]

Sermo Named Media Brand of the Year

Congratulations to our client, Sermo, who was named Media Brand of the Year by Medical Marketing & Media. We are particularly excited about this accomplishment because Sermo took a chance in 2006 with PerkettPR – one of the only firms they interviewed that did not have a dedicated healthcare division - and it continues to [...]