Join us August 4 to Kick Off Boston Restaurant Week

Join us and our client Constant Contact as we gear up for Boston’s Restaurant Week. On August 4, Constant Contact joins in the festivities by hosting a free seminar to educate Boston-area restaurant owners on the power of email marketing. Various Boston restaurants will share their email marketing success stories, including Finale, Rialto, Masa and [...]

Should Google’s Knol be part of your marketing toolkit?

After a half year of testing, Google publicly launched its Knol service this week and the inter-webs are buzzing about how it will stack up against its similar encyclopedia-like competitors. As you’ll see from the comparison below, Knol is much less restrictive than Wikipedia when it comes to creating content. Knol vs. Wikipedia Right out [...]

Persuasive Picks for the week of 07/21/08

Full Text Of AOL Email: XDrive, AOL Pictures, MyMobile And Bluestring To Shut Down Assets at AOL continue to crumble with the announcement of four product cuts following the recent coverage of cuts across cuts with their blogging properties their blogging properties. Mike Arrington shares the full text of the official email from AOL EVP [...]

How to Build a Killer Social Network: Takeaway

Last night, several of us from PerkettPR attended the AMA Boston meeting at the Exchange Conference Center. The sold-out event featured a keynote and panel entitled “How to Build a Killer Social Network: Understanding and Optimizing Social Media.” John Moore, Senior Vice President and Director of Ideas and Innovation at Mullen Media Hub, got the [...]

Who Owns Your Brand?

Right now we are participating in a Twebinar (think Webinar + Twitter) hosted by Chris Brogan and Radian 6 on the topic of “Who Owns the Brand?” Do companies own their brand or do the customers own the brand? There are a lot of differing opinions on the subject. I believe companies own the brand [...]

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