Systems Thinking & the Unintended Long Term Consequences of Slashing Your Marketing Budget Now

“If I was down to my last dollar, I’d spend it on public relations.” - Bill Gates I’ve been learning about Systems Thinking lately and I believe it applies to our blog post on Tuesday about why PR and marketing budgets should NOT be cut in a down economy (and of course, why our PR [...]

Experts Say Don’t Cut PR in a Down Economy - PerkettPR’s “PR Stimulus Package” Can Help

In this time of economic uncertainty, many organizations pull in their marketing efforts and go under the radar in an effort to save money. However, some of the most experienced business executives have suggested that slashing PR and Marketing is the last thing you should do: “Historically, PR, Marketing and Advertising budgets are the first [...]

Web2.0 Summit SF TweetUp 11/6

Fred (@FredFunk) and I (@MosleyPPR) took a few moments to stop by the @TimOReilly Web2.0 TweetUp last night held at the House of Shields on New Montgomery street in SF (@schlomo). All in all, the event was the usual group of technophiles and entrepreneurs, but I don’t think they expected it to be so crowded [...]