Kia Connects and Wins - An Advertising Lesson… for Marketers

Today the Wall Street Journal ran an article highlighting the fact that the Kia Soul hatchback won the Automotive Ad of the Year from Nielsen Automotive. In the article, the reporter states, “Compared with typical auto ads, the quirky Kia spot focuses less on the car’s technical details and more on the freedom that driving brings” and that [...]

You say Potat-o, I say Potat-a. Social Media, Marketing & Perspectives

AdAge ran an article yesterday that reminded me of perspectives. Perspectives have been on my mind as we continue to help businesses and institutions of all types more directly communicate with their key audiences - from customers, patients and prospects to partners, VCs, media and more. Perspectives have also been on my mind as many [...]

Persuasive Picks for the week of 03/15/10

Facebook overtakes Google, Twitterers prefer social to newsThe SiliconRepublic’s John Kennedy shares a variety of stats and projections from a recent study issued by Hitwise. The study confirms that traffic to Facebook has outpaced Google. In addition, Twitter is continuing to emerge as a key source for news and media sites. Twitter’s @anywhere could prove [...]

Love Your Accountant? PR Firm? Vet? Last Day for Make A Referral Week to Help SMBs!

As a small business, and one that often promotes relevant technologies, product and services, we are passionate about supporting the SMB community. Small businesses are the crux of our economy - stimulating new ideas, new jobs and new creations every day. So we wanted to remind you that today marks the last day to make [...]

Persuasive Picks for the week of 03/08/10

Social Media Lessons from the Big Brands: Intuit EditionWhile most big brands are still just experimenting with social media, some have jumped in with both feet and are finding success. This post from Chris Crum explores how tax and financial software giant Inuit has integrated social media strategies into many facets of their business. 18 [...]

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