Ilina Ewen – Super Marketer, Blogger, Mom – a PerkettPR Interview, Part 2

Today we continue our interview with Ilina Ewen, where she takes us beyond her blogging to share her thoughts on everything from big brands and social media to her perspective of the “social media scene” in the Southeast region. She talks a little about her company, iFactor, and how she helps companies define strategies and [...]

Ilina Ewen – Super Marketer, Blogger, Mom – a PerkettPR Interview

Recently PerkettPR had the pleasure of sitting down with Raleigh-based blogger, entrepreneur, mommy, foodie and wife, Ilina Ewen. I met Ilina within only a few weeks of my move to Raleigh, NC. She and I first connected on Twitter (@IlinaP) and then met in person shortly thereafter at a local TweetDiva event – and the [...]

Persuasive Picks for the Week of 6/21/2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element [...]

Is Chris Brogan Wrong?

Recently, Chris Brogan - a respected industry colleague and someone we’ve worked with on occasion, wrote “50 Power Twitter Tips,” a nice little post that’s been viewed about 10,000 times or so. It was also put into video form by one of his fans, as you can see here: One of those 50 tips seems [...]

PerkettPR Interviews Robert “Scobleizer” Scoble, Part II: Good PR, Bad PR, Great Leaders and More

We continue our interview with Robert Scoble, “The Scobleizer,” as he gets into some interesting PR and business topics. Scoble tells us how Google helps him deal with PR executives, what makes a good PR pitch, what PR emails will get trashed and what makes a PR person smart in his eyes. He also shared [...]

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